Digital Brand Management Services
Let’s grow your business online so your sales grow in house.
Grow Your Business Online
When we say we can help your business grow online – we’re talking about more phone calls. More customers. Not just more people visiting your website – more people requesting your services. We generate lots of leads so you can turn them into lots of sales.
We understand what it takes to make that happen – so you don’t have to.
This doesn’t have to be complicated. We all know that the internet is where people go. When we’re looking for something – a new car, a new roof, someone to fix the AC, we search for a solution on our computers or our phones.
Our job is to make sure your business is the company people find…and hire. Here’s how we do it.
Search Engine Optimization (SEO)
Everybody in marketing wants to talk SEO, throwing around terms like SERPs, PPC, astroturfing, long tail search. Jargon makes it all sound very important. But SEO should make sense.
Do you really care what alt-text does? Or do you just want more customers?
We put together a plan for you based on your company – where you’re starting from and what you want to achieve. Are you looking for local business? Trying to increase sales of a particular item or service? Looking to increase revenue from current customers?
What’s the point of online marketing if it doesn’t help get your business where you want to go?
That’s what SEO should do. Alt-text & all.
When it comes to your company’s reputation, reviews on Google or other sites have a big affect on your business. If your company is local – it’s even more important.
Here’s some facts to consider:
- 9 out of 10 customers check online reviews before they visit a business – that’s 90% of your perspective customers
- Even though online reviews are written by strangers – 88% give them the same credibility as a face to face recommendation.
- Customers are looking for confirmation of reliability, expertise and professionalism – in that order..
Here’s the kicker – 72% say positive reviews make them trust a LOCAL business more.
We use a combination of a method and tools to help you increase your profile with more reviews. Then we use your website to share them again. We can pull them from multiple locations online and capture the value to drive more traffic to your site – and your business.
Learn more about how to encourage customers online.
Social Media Management
Facebook. Twitter. Instagram. YouTube. You could hire two people full time just to try and keep up with it. Bigger than the cost of the hires – what are you getting out of it?
Social media isn’t about how many friends you have. It’s about how much business you get.
Every social media platform is different – each one needs to be used to its best advantage. At Michael Rayburn, we know how to leverage social media to meet your company’s objectives. And we can provide the content to make it happen.
We write and handle your posts and tweets. We create videos. We manage ads on Facebook to hit your target market. We build online relationships with the right people.
Strategic socializing is how you grow a business online.
Content, content, content. If you stop and think about it, that’s all the internet is – a content delivery system. Search engines are what we use to find it.
Quality content educates, informs and calls us to act.
We develop powerful, original and interesting content – readable and watchable. Ready when you are.
Web Design & Hosting
If you’ve never looked at your website on your phone – stop right now and take a look. Over 50% of people use their phones to find websites online.
A website isn’t a brochure.It’s your company’s front door.
We design and host sites that display perfectly on any device. And search engines love them.
Staying in touch with your customers is key to maintaining relationships. Reaching out to potential customers finding them first.
Great email campaigns offer people something they value.
Email campaigns need to be planned and executed. We’ll give you a hand with that and finding a list too.